Importance of Social Media Optimization To Achieve SEO in 2020

Social media is omnipresent. Social media has turned the world upside down within a matter of few years. In just one minute; 1 million users login to Facebook, 500k tweets are sent on Twitter, 175k posts are made on Instagram, and 650k active users on LinkedIn.

Social Media Optimization (SMO) is the new SEO forward. It is a method of using increasing the brand or product awareness using social media channels and communities. The optimization of social media activities is done to get new visitors to view the content.

SMO is not just being present on social media platforms, but creating, building and implementing social media plan to connect with a right set of audience. A good social media optimization allows a company to increase the brand awareness, enhance visibility, connect with the audience and last but not the least generate quality leads.

50% SEO Fail for not integrating it with SMO

Social media marketing and search engine marketing are very closely related and are yet so different. They constitute to be the pillars of digital marketing. In the past, they were seen as two different aspects but are related more than one could think.

For an article to reach a larger number of audience, a lot of shares alone won’t do it. For the article to rank in Google, SEO and SMO should complement each other well. If a company wishes for an overall success in online marketing, it should have a good balance of both SEO and SMO.

Maintain Balance between Plan and Trends

Strategy might sound like a complex word, but the basic meaning is to understand what the audience are expecting from you and when they want it. Failing to plan a social media strategy leads to a roadblock.

It might sound ridiculous to plan social media in advance, but maintaining a balance between a plan and keeping up with ever changing social media is a real challenge.

In order to run a successful social media campaigns, you have to plan a strategy with clear cut goals and objectives. A strategized social media campaigns will help you achieve;

  • A strong online presence.
  • Improves search engine ranking.
  • Quality lead generation.

Effective Profile Increases the Engagement by 23%

Profile optimization for SMO is what website optimization is for SEO. Creating a personal profile is not as same as creating a company profile. It indeed is a simple task, but also a tricky one.

Your social media profile is the foundation. It has to be strong to build anything upon it. Make sure to fill your profile page 100%. Platforms like Facebook and LinkedIn allows the company to enter a lot of information. The more complete your social media profile is, the better engaged are your audience.

Content is Fire, Social Media is Gasoline

Content is still the driver that drives both SEO and SMO. It is important to create an original content for social media optimization, at the same time it is also important to create customized content that is suitable for each platform.

Quality is always better than quantity. Determination of what content your audience find most relevant is important. You can do that by measuring the engagement for each post. Once you have identified them, you can start sharing similar content.

Blend Both SEO & SMO

SEO and SMO are made for each other. Webpages/links shared and liked on social media platforms helps in increasing the ranks in search engines. SEO and SMO might look like working in different shapes but the impact they bring is the same.

Search engines change their ranking factors frequently, and one of the important factor they consider is optimised social media page. It is only smart to blend SEO & SMO and bring a balance between them. Because one without the other, might likely leave a business behind.


SMO is the best and smart way to draw visitors to websites and blogs. Cracking the method to succeed in social media can have a long lasting effect on SEO rankings. The blend of both SEO and SMO is necessary to make a strong online business and run the same successfully. One needs to judicially strategize the effective use of SEO and SMO to make the most of digital marketing.

For effective SMO strategies and smart SEO plan to reach on top of Google search, contact us.