Content marketing is the need of the hour for the business to survive for long and is applicable for almost all the sectors. Technology has made it easier and marketing is moving online at a breakneck pace. Sites like Google, Bing, and Yahoo provide a billion search results a day. Marketers are looking for new avenues to reach to the potential customers.
The biggest challenge is to locate these customers and living up to their expectations. Grounding your work with a documented strategy helps you create content that’s more effective. Content marketing strategy doesn’t have to be needlessly complex. It is all about providing relevant content to your audience that appeals. A brand has to serve customers with valuable and high-quality content. No longer expensive advertisements will help a weak product grow and prosper online.
This article is about content marketing and tells about the strategies necessary to compete in the new online world. Let's get things started with few tips to build a strong content marketing strategy to enhance user engagement and boost your SERP rankings.
64% of Businesses say documented Content Marketing Strategy yields success
Sixty-four percent of marketers create at least one piece of content per day. Often it is found that a documented content marketing strategy yields better success. How frequently you'll have to make or optimize content will rely upon the base of your business and different components associated with your advertising needs.
An effective documented content marketing strategy depends on your business objective (the why) and who your targeted audience is. You have to get more prescriptive with content techniques in a way that focuses on both your brand and clients.
Audience Research is Essential
An effective content marketing strategy can only be devised when you know your audience, know what they want, when they want, and what keeps them engaged. Knowing your audience is important so you can create the right content to reach them faster. Google Analytics can offer a great advantage. With tools like google analytics, you can check what are the sites your prospects go to, what type of content they consume the most and what is the most used social media platform by your customers.
To find better results, one can use factors like – “Average Time on Page, Page Views and Bounce Rate”. With this information, you can develop and frame content that specifically targets your audience. Your goal for creating content should be to attract users to your site, increase average time, decrease the bounce rate and enhance engagement.
Define Your Business Goal
Content has to be created for a purpose, and it is imperative to define these purpose. The question of why are you creating the content has to be asked; whether it is to boost brand awareness, generate leads, convert users, improve rankings or something else together. Once the goals are defined, you need to determine the right content marketing strategy for your business to achieve the best results. Your business goal definition should cover what your audience will get from your content, and also reverse engineer what your business will obtain from the strategy.
Listen to Your Customers
While data and analysis could be a powerful tool, it could only lead you to half the way. The rest of the journey will be guided by your customers. Listening to them will do mighty good job for your brand. Your customers need to know that you and your brand are listening to what they have to say. So, you have to be always open for the suggestions and feedbacks. Reaching out to your customers and responding to their feedback and suggestions increases the value of your brand and enhances the trust your customers have got in your brand.
Measure Your Results
Executing a successful content marketing strategy is a real test for professionals. In addition to the fact that it is difficult and time-consuming to create pertinent and worthy content, you also need to analyze which channels are ideal for sharing a different kind of content. In any case, how can you figure out that your content is really important and valuable? How do you know if your strategy is effective?
Here are a few things important to study performance of an effective content marketing strategy: Revenue: sales, subscriptions, downloads. Brand awareness: number of visitors, page views, videos viewed, activity on social networks. Loyalty/retention: subscriptions and unsubscriptions to the newsletter, time remaining on a page, bounce rate. Commitment/Engagement: social cues such as Likes, Shares, retweets, blog comments. Leads: newsletter subscriptions, request form or email, conversion rate
Now you might have come to a realization that implementing a content marketing strategy could be quite challenging one might come across roadblocks and trial and errors, yet once you have arrived at the formula to progress you can develop the outcomes you have longed for.
It takes time, organization, and creativity to grow a successful content marketing strategy. From building the effective content marketing strategy to adding tools to deal with your content, setting up your strategy for upcoming campaigns won't be an issue if you follow the steps and explore the resources mentioned in this blog.
Well if you find difficulty framing up a decent content marketing strategy that works, we are here to help you out. Contact us and Happy Creating!